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Conventional sunscreens may offer a false sense of sun protection to unknowing consumers as they are more inclined to stay in the sun longer without visible signs of UV damage.

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Premature skin aging caused by environmental stresses are considered extrinsic effects and include UV irradiation and accumulated damage from free radicals over time.
Antioxidants are commonly used as defense against free radical damage. Natural carotenoids are one such antioxidant but it provides superior defense as it absorbs UVA and UVB light and quench the free radicals formed.

ENHANCED PROTECTION AGAINST HARMFUL UV LIGHT
UV exposure can cause premature aging and age-related disorders resulting from oxidative damage and stress caused by free radicals. Typically, natural antioxidants are used to combat free radical damage. However, one antioxidant stands out for its added unique ability to absorb UV light and play a protective role in skin care – Colorless Carotenoids from natural tomato extracts.PHYTOENE and PHYTOFLUENE
The Ultimate Antioxidant Phytoene and Phytofluene (P&P) are carotenoids that lack visible color and are effective in quenching hydroxyl radicals from sunlight by trapping and neutralizing them. Phytoene has been shown to absorb UVB while phytofluene absorbs UVA light which has a detrimental effect on collagen degradation expressed by wrinkles and loss of skin elasticity and shine. P&P can also provide skin brightening by reducing the melanin content in skin cells. Finally, P&P carotenoids can efficiently stabilize sunscreens and boosts its effectiveness.
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